Global trends are
drastically shifting towards network-based modes of communication like social
media and emails. Electronic modes of communication are efficient, reliable, and
fast. They also offer a platform for immediate feedback in instances where
interactive communication is inevitable.
This emergence has created a need within the freight industry to ensure
that their customers can connect while traveling to ensure they stay in touch
with their day to day activities and respond to urgent messages.
Inflight Wi-Fi
technology has rapidly grown over years. The Pioneer technology provided a very
small broadband that could only accommodate few laptops and video streaming
prohibited (Dinc et al., 2017). Over years, airline companies have heavily
invested in latest broadband and connectivity technologies in order to
accommodate fast-growing customer expectations and their quest for a reliable,
consistent and fast Wi-Fi service connection.
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